Which term describes maintaining a relationship with customers to obtain repeat business and potential referrals?

Which term describes maintaining a relationship with customers to obtain repeat business and potential referrals?

• A. Prospecting
• B. Follow-up
• C. Closing
• D. Approach

Answer: (B)

This term is about maintaining a relationship with customers to secure repeat business and referrals. After a sale, following up shows you care about their satisfaction, answers questions, and keeps your brand in their mind. This ongoing contact builds trust and loyalty, making customers more likely to return and to refer others. Prospecting is about finding new potential customers, closing is about finalizing a sale, and approach refers to how you initiate contact with someone. For example, sending a thank-you note after purchase, checking if they’re happy with the product, offering help, and suggesting related items are all follow-up activities. This ongoing engagement is what drives repeat business and referrals.

This term is about maintaining a relationship with customers to secure repeat business and referrals. After a sale, following up shows you care about their satisfaction, answers questions, and keeps your brand in their mind. This ongoing contact builds trust and loyalty, making customers more likely to return and to refer others.

Prospecting is about finding new potential customers, closing is about finalizing a sale, and approach refers to how you initiate contact with someone. For example, sending a thank-you note after purchase, checking if they’re happy with the product, offering help, and suggesting related items are all follow-up activities. This ongoing engagement is what drives repeat business and referrals.