Which phase follows Launch in the product/market fit sequence?

Which phase follows Launch in the product/market fit sequence?

• A. Idea
• B. Monetization
• C. Traction
• D. Growth

Answer: (C)

The main concept here is the progression after releasing a product into real market use. After launch, the focus shifts to Traction—the phase where you seek real momentum by measuring how many users adopt the product, stay engaged, and what feedback they provide. This stage is about validating that the market truly wants and uses the product, not just testing it in a limited pilot. You gather metrics on activation, retention, engagement, and growth signals, then use those insights to refine the offering. Idea comes before launch, so it isn’t the next step. Growth comes after you’ve demonstrated solid traction and are ready to scale, while monetization typically follows once you have repeatable demand and a sustainable revenue model. So Traction is the natural bridge from launching to broader growth.

The main concept here is the progression after releasing a product into real market use. After launch, the focus shifts to Traction—the phase where you seek real momentum by measuring how many users adopt the product, stay engaged, and what feedback they provide. This stage is about validating that the market truly wants and uses the product, not just testing it in a limited pilot. You gather metrics on activation, retention, engagement, and growth signals, then use those insights to refine the offering.

Idea comes before launch, so it isn’t the next step. Growth comes after you’ve demonstrated solid traction and are ready to scale, while monetization typically follows once you have repeatable demand and a sustainable revenue model. So Traction is the natural bridge from launching to broader growth.