Which data type is statistical information about customers like their age, gender, ethnicity, income, and employment?

Which data type is statistical information about customers like their age, gender, ethnicity, income, and employment?

• A. Behavioral data
• B. Geographic data
• C. Demographic data
• D. Psychographic data

Answer: (C)

This item is about the data that describes who customers are through observable characteristics. That set of information is demographic data. It captures traits like age, gender, ethnicity, income, and employment to help create profiles and segments of the population. This differs from behavioral data, which tracks what people do (purchasing, website clicks), geographic data, which records where they live or operate, and psychographic data, which digs into mindset, values, and interests. Using demographic information helps tailor messaging, products, and pricing to specific groups based on who they are.

This item is about the data that describes who customers are through observable characteristics. That set of information is demographic data. It captures traits like age, gender, ethnicity, income, and employment to help create profiles and segments of the population. This differs from behavioral data, which tracks what people do (purchasing, website clicks), geographic data, which records where they live or operate, and psychographic data, which digs into mindset, values, and interests. Using demographic information helps tailor messaging, products, and pricing to specific groups based on who they are.