Product/market fit occurs when a business continues to grow due to customer demand.

Product/market fit occurs when a business continues to grow due to customer demand.

• A. Product/market fit means the business continues to grow due to customer demand.
• B. Product/market fit is achieved when the product is free to customers.
• C. Product/market fit guarantees instant profitability.
• D. Product/market fit has nothing to do with customer demand.

Answer: (A)

Product/market fit is about building something that truly meets a real customer need, so demand from customers drives ongoing growth. That idea is captured here: when customer demand keeps the business growing, you’ve achieved PMF. It’s not about making the product free—PMF isn’t defined by pricing, but by whether the product delivers enough value that customers keep buying or using it. Even with strong PMF, profitability isn’t guaranteed instantly, since growth can happen before profits materialize. And PMF is fundamentally tied to customer demand, so saying it isn’t related to demand would contradict what PMF measures.

Product/market fit is about building something that truly meets a real customer need, so demand from customers drives ongoing growth. That idea is captured here: when customer demand keeps the business growing, you’ve achieved PMF. It’s not about making the product free—PMF isn’t defined by pricing, but by whether the product delivers enough value that customers keep buying or using it. Even with strong PMF, profitability isn’t guaranteed instantly, since growth can happen before profits materialize. And PMF is fundamentally tied to customer demand, so saying it isn’t related to demand would contradict what PMF measures.