_______ marketing lets marketers place ads on websites within search engines.

_______ marketing lets marketers place ads on websites within search engines.

• A. Pay-Per-Click (PPC)
• B. SEO
• C. Email
• D. Social Media

Answer: (A)

Pay-Per-Click advertising is a paid marketing approach where you bid to have your ads shown on search engine results pages, and you pay only when a user clicks on the ad. This model directly places promotions in the search engine interface, letting you target specific keywords and appear alongside relevant queries. It’s different from SEO, which aims to earn organic rankings without paying for clicks, and from email marketing or social media advertising, which operate outside the search engine results page. PPC is the method that explicitly ties ad placement to paid exposure within search engines, with measurable costs per click and potential for fast, targeted visibility.

Pay-Per-Click advertising is a paid marketing approach where you bid to have your ads shown on search engine results pages, and you pay only when a user clicks on the ad. This model directly places promotions in the search engine interface, letting you target specific keywords and appear alongside relevant queries. It’s different from SEO, which aims to earn organic rankings without paying for clicks, and from email marketing or social media advertising, which operate outside the search engine results page. PPC is the method that explicitly ties ad placement to paid exposure within search engines, with measurable costs per click and potential for fast, targeted visibility.